Master data management, through which an organization builds and manages a single, consistent, accurate view of key enterprise data, has demonstrated substantial business value including improvements to operational efficiency, marketing effectiveness, strategic planning, and regulatory compliance. To date, however, MDM has been the privilege of a relatively small number of large, resource-rich organizations. Thwarted by the prohibitive costs of proprietary MDM software and the great difficulty of building and maintaining an in-house MDM solution, most organizations have had to forego MDM despite its clear value.
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